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Floor plans: the low-hanging fruit in boosting your real estate listing strategy

It’s not news anymore that the booming real estate market in the U.S. hit a sudden cool down since April 2022 due to the sharp rise in interest rates. Whether you’re a realtor, marketer, or listing agent/coordinator, it’s likely you’re now struggling with low inventory and discouraged buyers.  According to Ryan Holiday, author of ‘The […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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How to Get Clients in Real Estate: A Guide to Marketing

Real estate marketing: How to sell a house faster

The real estate market is vibrant, bustling, and highly competitive. You’ll need marketing strategies that speak directly to your target audience to stand out from your competitors. Better still, have them spread the word to friends and family who may, or may not, be your potential clients. Selling and buying a home would be as […]

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How to Market your Real Estate Photography Services Online – Examples with Floor Plans

real estate photography website

Professional photographers that shoot houses have to hone their marketing skills as much as their real estate photography skills. We are all well aware of how much marketing is important in the real estate photography niche. And a great way to find clients as a real estate photographer is to build a strong online presence, […]

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How to grow your real estate photography business

grow photography business income

“It is difficult to bring life into a picture without professional photographers as photography is an art of observation. It has little to do with the things you see and everything to do with the way you see them. Photography business owners, through their imagination and artistry eye, perpetuate special events. The resourcefulness of high […]

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5 reasons why floor plans are important to sell houses quicker

Real estate marketing: How to sell a house faster

As the real estate market in 2022 is cooling down after the hottest last couple of years, selling homes in the last semester of 2022 will not be as easy as before for sellers. We are seeing big increases in interest rates all around the world and home sales have recently been trending down towards […]

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Real Estate Marketing to Millennial Homebuyers: 5 Things You Must Know

simple home design - millennials homesmes

The Millennials are here – and they are rocking the real estate market. According to data from the US Census Bureau, millennials (born 1981-1996) made up the largest population group in the US in 2021, followed by baby boomers (1946-1964), Gen Z (1997-2012), and Gen X (1965-1980), respectively. And as this generation floods the housing market, real […]

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Why traditional floor plans remain necessary even in a virtual era?

The real estate industry is no longer what it once was. Homebuying processes have changed significantly over the last few years with new processes in place. One of the biggest trends that emerged from these changes is 3D photographing. Real estate industry trends 3D photographing is among the long-awaited trends in real estate marketing. We […]

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