Inman Connect, residential real estate’s leading event, is an exploration of the present and future of the industry, featuring leaders in technology forging new paths to innovation. This year over 4,000 leaders in the market attended the conference, including the CEO of CubiCasa, Harri Pesola. Here are some of his thoughts.
As consumers shop for the biggest investment of their lives, the use of marketing visuals such as 360 Tours, video, photography and of course, floor plans, are instrumental in helping with decision making.
The trend to provide visually appealing and informational assets created using high tech is on the rise.
Large players such as Realogy, Keller Williams, challengers Compass, Redfin and eXp Realty are quietly increasing their PropTech as they stealthily prepare their future offerings. Tech will enable agents and brokers to provide better end products to their customers, in turn benefiting their companies. Be prepared in the following years to see more of these key influencers exposing themselves as technically savvy players.
One example of the use of technology in the real estate area is the gathering of data for interior spaces. This data becomes an asset for a property that can be used to automate tedious manual tasks that exist today like automatically populating property information for MLS listings.
Companies such as Matterport, iGuide, NodalView, and Ricoh Tours are all helping businesses capture the world digitally, creating a vast knowledge base of very useful data. I had many discussions with key players and without a doubt, the underlying theme was the need for photographs along with floor plans as a minimum for every real estate listing. I am excited to be involved in this endeavor as we march into the future. Who’s joining me?
For more information on how to create a professional floor plan using a mobile device in under 5 minutes, please visit cubi.casa and discover how the leaders in this technology can help elevate and benefit your business.