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Say hello to CubiCasa Digital GLA

San Jose, California — August 2, 2021 — Since the beginning, CubiCasa’s vision has been to digitize all aspects of real estate. Today we’re proud to launch CubiCasa Digital GLA — our next generation gross living area (GLA) software. CubiCasa Digital GLA will help appraisers, appraisal management companies (AMCs), and mortgage tech companies provide more […]

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Buying a house sight unseen: a matter of trust

In 2020, 63% of all homebuyers made an offer on a house without seeing the property — a sharp increase from 32% a year earlier. It’s an occurrence driven by the pandemic restrictions and technology as real estate agents stepped up their virtual game. Even as restrictions are being lifted, the phenomenon of making an […]

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Measuring Methodologies for Total Scanned Area, GIA and GLA

measuring methodologies cubicasa

Size matters in real estate. Developers, architects, appraisers, assessors, and even construction engineers all have their own standards for measuring. These methodologies differ based on a variety of influences such as product type and regional practice. The size of the home can be used in a multitude of ways, from helping an insurance company know […]

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Floor plans: the low-hanging fruit in boosting your real estate listing strategy

It’s not news anymore that the booming real estate market in the U.S. hit a sudden cool down since April 2022 due to the sharp rise in interest rates. Whether you’re a realtor, marketer, or listing agent/coordinator, it’s likely you’re now struggling with low inventory and discouraged buyers.  According to Ryan Holiday, author of ‘The […]

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CubiCasa on Location in Chicago: A Day in the Life of our Certified Photographer MARK GUTIERREZ

Marc Smith and I recently had the pleasure of co-hosting our first CubiCollective in the Chicago area, and it was a fantastic opportunity to meet several of our Certified Photographers, including photographers at all levels of experience with real estate imaging. One of our guests at the Collective was our recent webinar guest, Mark Gutierrez […]

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10 TikTok Accounts You Need to Follow in 2022 for Real Estate Marketing

best tik tok accounts in real estate industry

If there is one thing you should not do in 2022 if you work in the real estate industry, it’s overlooking the marketing potential of TikTok. Yes, TikTok has been now around for a while, and it has become way more than videos of teenagers dancing and lip-syncing: its explosion in popularity makes it one […]

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What permanent desktop appraisals mean for the industry?

March 19, 2022 marked a monumental change in the U.S. appraisal industry when governmental-sponsored enterprises (GSE) Fannie Mae and Freddie Mac officially started accepting desktop appraisals — a historical transformation, as some would call it. The announcement shook the appraisal world, leaving it flooded with thousands of questions and uncertainties. What does this new policy […]

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4 tips to reach your ideal customers in a real estate market that is cooling down

Real estate marketing_Ideal customer_CubiCasa

Until mid-May, the real estate market was still described as vibrant, bustling, and highly competitive before it hit the mid-May housing market meltdown. Mortgage rates spiked to the highest level since 2009, which led to real estate market activities coming to a halt.  With homebuyers becoming increasingly cautious in a real estate market that’s cooling […]

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10 Essential Technology Tools for Appraisers

Technology for appraisals

Technology is transforming the valuation industry. We are seeing new ways of collecting and reporting property data, backed by advanced AI and machine learning models. We are seeing new technology increasing efficiencies on regular appraisal tasks, from measuring to form-filling, allowing property appraisers to deliver reports faster. If you are a certified real estate appraiser […]

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How visual products are used in real estate listings in Australia and New Zealand

australia new zealand floor plans listings

We conducted a survey for Australian and New Zealand photographers about visual products in real estate listings in May 2022. We collected 73 responses to the survey; 71% from Australia and 29% from New Zealand. Most of the respondents are sole entrepreneurs working independently or photographers operating in small photography studios. We have gathered knowledge […]

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5 effective visual elements in order of importance to improve your real estate listings online

The four cornerstones of an effective real estate marketing strategy are:  Your ideal clients Your value proposition Your real estate listing strategy Your real estate listing imagery In this article, we will discuss the importance of visual content in your digital marketing efforts.  A picture is worth a thousand words — especially in real estate […]

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How does RE appraiser speed up floor plan and appraisal processes with revolutionary GLA software

Easy-to-use GLA technology to incorporate into your existing appraisal processes

Recently, we had the great opportunity to interview Nikki Rinkus – Field Staff Appraiser at Clario Appraisal Network. Nikki Rinkus has been appraising real estate in the Chicagoland market for 30 years and also holds her sales broker license. Over those 30 years, she has experienced unprecedented technological shifts in both arenas and has always […]

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Certified Real Estate Appraiser’s experience with CubiCasa. David Schiffmayer’s complex property appraisal story

digital GLA cubicasa floor plan ansi

David Schiffmayer, owner of Evergreen Appraisal, recently shared his amazing experience using CubiCasa app for his appraisal assignments. He is a Certified residential real estate appraiser based in Colorado. During his career, David provided valuations and appraisal services to organizations such as Wells Fargo, Fannie Mae, and Stewart Lender Services. Here’s what David Schiffmayer shared […]

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Get to Know Certified Photographer Erin Waynick

I am constantly amazed by our community of Certified Photographers, each one with unique talents and stories to tell. One such photographer is Erin Waynick of Loveland, Colorado, who kindly took time out of her schedule to share some inspiration with us! Interview with Erin Waynick, CubiCasa Featured Photographer Tammy: Hi Erin, Thank you so […]

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How to Get Clients in Real Estate: A Guide to Marketing

Real estate marketing: How to sell a house faster

The real estate market is vibrant, bustling, and highly competitive. You’ll need marketing strategies that speak directly to your target audience to stand out from your competitors. Better still, have them spread the word to friends and family who may, or may not, be your potential clients. Selling and buying a home would be as […]

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12 Innovations That Will Change Real Estate Industry in 2022

Real estate innovation

Real Estate is an ever growing industry which always has to adapt to the new technologies entering the market. It is the case when building, selling or renting a house for example. People will always search for the latest technologies when searching for their dream home. The one in which they will feel the most […]

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